I have been taking advantage of my trips to Philadelphia to connect with my friend Evan Rose on assessing how to monetize the social network idea and wondering around Philadelphia to network into Philly's artist scene.
We walked into two different studios and one local gallery with the results of learning about the artist and their process in making murals. It was fascinating to hear about how artists build their skills and how an art gallery owner finds new artists for his gallery to display and show to investors. I got the info of one interested mural artist ad their an artist at their studio the person who is organizing the Roots Mural Project.
Its a shot in the dark but I was thinking of calling him in regards to affective online strategies specifically during the artist casting process and keeping investors and artists up-to date with project. It was interesting to find the artist in the studio didn't know anything about the project.
I learned something very important for the art gallery owner. The process of how he selects artists that meet the caliber of quality of artwork his gallery and investors. He finds artists through going to big art shows, and sorting through the emails of the pictures of artists work and the artwork artists mail to the gallery. The artists he find have usually been working to perfect their craft for two or three years at minimum. Also that investors are investing in fine art based of the name of the artist not whether or not it is the best example of the quality of work the artists produces.
Talking to him made me realize who a new audience could be for this site: art galleries because they connect with investors. This site will make it easier for the galleries to find artists they would like to display based off their style and preferred mediums.
Before I start getting ahead of myself in how to monetize the site, It is important to start to connect with the target audience with is artists while coding the site. I am going to reach out to the artist I got the contact info from and my friends that are artists.